Go into any mall in any location around the world and conduct a survey. Here are a few questions you can ask.
1) On a scale of 1-10 with 1 being the least important and 10 being the most important, how important is customer service when choosing a product?
2) Answer the following question. On a scale of 1-10 with 1 being I strongly agree and 10 being I strongly disagree. When you have a problem with a purchased product it is reasonable to assume you must endure the financial loss associated with the product purchase.
3) Consider the following statement. On a scale of 1-10 with 1 being I strongly agree and 10 being I strongly disagree. I do not believe that businesses should be accountable for issues related to my purchase. I subscribe to the philosophy of buyers beware.
I could include other questions, but I think you get the general idea of what the survey results might indicate. Each answer is typically going to be answered in the vicinity of ten. Consumers want some assurance that the products and services they pay for are going to work and if they dont work the customer wants to be equally assured that the business owner will make things right....
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