Have you ever considered premier customer service to be a part of your advertising budget? I am envisioning glazed looks and a sudden shift in interest. Since I dont want you to tune this out Ill jump right into the details.
If you have an unhappy customer you will also find that most of them will become advertisers for your business. Of course they wont be the type of advertisers you are looking for.
In the past, radio advertising representatives were often told by potential advertisers they didnt believe advertising worked, but if that radio station ad rep were to tell the customer, Well, wed be happy to provide advertising that points out the negative aspects of your business at no cost because wed like to prove to you that advertising works, the business owner would typically back peddle. In this case the advertiser knows that advertising works they either dont want to advertise or their budget wont allow them to do so but they certainly dont want negative advertising.
The truth is negative advertising is acted on by more consumers than positive advertising. You can point out all the positives you want, but if you have a customer service issue that you...
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