Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way that you can really deal with each one of them personally. That is where an autoresponder comes in.
Customer service with autoresponders is quite simple. When an order is place, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a thank you email. This happens whether you are logged in to your computer or on vacation in an exotic location! But customer service doesnt always end right there, and if you are away from your computer, you may be letting your customers down!
For instance, an elderly gentleman sees your product advertised and places an order. Everything goes through just fine, and he receives the receipt, the download information, and your thank you email. Your product is an ebook, compiled into a PDF file. This particular gentleman doesnt understand what a PDF file is, and he has no idea what you mean by right click to download. He needs...
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