How well do you know your customers?
What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t, your marketing could be missing the mark, and you could be missing out on sales.
Uncovering Your “Key Selling Point”
This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side of the desk.
Keeping your marketing customer-focused can be a challenge
Even if we know we should be looking at our business from our customers’ perspective, it’s often easier said than done. As a result, it is easy to get caught up in all the amazing features of our product or service and the reasons we THINK our clients are attracted or are buying.
But sometimes our vantage point is clouded by our own perceptions...
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