3 Classic E-tailer Mistakes
Since the birth of e-commerce, certain faulty thought patterns have plagued online retailers. Says Lisa Suttora, of http://WhatDoISell.com, There are things I see people do that are very, very common, [that] really hinder their ability to grow their business and make the profit they want. Having the right mindset when sourcing and selling your products is critical in avoiding those regrettably typical seller mistakes.
Mistake 1: Im ONLY going to sell Product Xthats all I need.
There are two main problems with focusing on a single product:
Firstly, markets cycle and fluctuate. Product X may perform very well in May, but do poorly in October. You want to do business year-round, not just during one particular selling season.
Secondly, you miss a lot of selling opportunities. You want repeat customers and repeat business, which means giving your customers choices and providing them with a full and complete product line. You need to surround your main product with a wide selection of ancillary productsproducts that relate to it, that your target market might also be interested in.
Mistake 2: My products will sell...
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