Question: My target market is women, and Im having a hard time getting them to promote my products. They just seem unmotivated. I dont get it. Does my affiliate program stink or am I recruiting bad affiliates?
Dear Affiliate Manager:
This just goes back to basic psychology. Women and men value different things.
Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about things like horsepower and engine stuff. Then, hell turn to the wife and talk about safety and color options. Is this condescending? Yes. But, its also effective. My eyes glaze over when it comes to horsepower, but I want to know what Im going to look like in my car! Sunroof? Radio? Now were talking.
So, what does this have to do with your affiliate program? Simple. Although I cant speak for all women, obviously, I can tell you the things I value in an affiliate program.
Quality. I value my newsletter subscribers and am building a relationship with them. (According to recent studies, women go online to find relationships and support.) If your product or service is junk, then you...
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