You see headlines all the time about ‘Hot leads’ ‘Fresh Leads’, etc. With this kind of lingo in place, one is likely to get the idea that a ‘lead’ is some sort of baked good.
I’m being silly of course. I’m sure you have some idea of what this term refers to.
A ‘lead’ is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an opt-in form to receive a more detailed explanation of what you can offer via email.
Acquiring new leads on a daily basis should be your top priority. Instead of spending your time and energy trying to make a sale on the front end, put your efforts into bringing new prospects onto your contact list so you can promote your offer to them on a more personal level.
But I really want to focus this article on how you should be collecting these new leads. So I’ll get right to the point; capture a prospect’s interest by yourself instead of purchasing so-called ‘leads’ through a third party provider.
The...
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