In terms of layout, many web sites are not designed for optimum search engine and directory visibility. People or companies seem so centred on their corporate or personal images, products, and services that they neglect to design their web sites with search engines and directories in mind. Search engines and directories vary in the way they rank your web site in a search query. Some search engines place primary emphasis on the text within your title tags. Some search engines place emphasis on the main ideas presented in all of your text on a single web page. Some directories emphasize the text you submitted in their “Description” field. How and where you place your text, both in the copy your visitors see and within the HTML tags your visitors do not see, will affect your ranking
Keyword selection
Keyword placement
Keyword frequency
Links & architecture
Site statistics
Keyword Selection
Of primary importance is selecting the best keywords for your industry and the keywords you believe your potential customers will use to find you. Selecting the right keywords requires research.
Look at your company’s...
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