One of the very first decisions we make as internet marketers involves the critical choices in designing websites. We each have differing opinions and viewpoints of just what our site should look like. More often than not, these decisions are based on personal opinions or selections limited to the templates of the respective applications utilized for building the site. But there has to be more to this than personal preference – with no real basis for the logic and methodology tha should go into making the decisions!
What about this logic —beyond the appearance – lets also look at the “sales” potential of one design versus another. Think about it, why do some websites sell better than anothers? Do you need a marketing degree to create a website? Does design have much impact on sales?
You may not realize this but many of the successful internet marketing businesses already figured out that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?
Web designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a much more...