Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmarkor rather, roof-markas they look down on the city. In preparation for the 2006 Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures 153 by 316 feet. A North-facing logo will be put in place shortly. The stadiums vaulted roof is visible from Interstate 75 too, but the main reason Ford is investing in the $175,000 blue ovals is to get publicity from blimp shots during the next Super Bowl.
This makes sense considering a 30-second spot on TV during the Super Bowl costs about $2 million. Using this logic, Ford will have gotten their moneys worth from the logos if the ovals are on camera for just 2.625 seconds. What football game shows only 2.625 seconds worth of an aerial camera view during the entire four-hour gameespecially during the Super Bowl?
It seems Fords marketing department has scored a homerun, or rather, a touchdown, with this plan. This move only bolsters the point I made a few weeks ago, where I talked about...
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