Developing A Unique Selling Proposition: Consistency Between Online And Offline Marketing
This months articles hammer home the importance of synergy and consistency between your online and offline marketing efforts. Within this context this month tip addresses what may well be the most important and overriding marketing consideration you can make, online or offline — Developing your Unique Selling Proposition (USP).
When companies are trying to determine how to market a product, they focus on the Unique Selling Proposition, the one thing that makes that product different than any other. It’s the one reason they think consumers will buy the product even though it may seem no different from many others just like it. It may be that the product has a lower price or more convenient packaging, or it may taste or smell better, or last longer. Would you buy from a company that does not promise some great value, benefit, or service but just a buy from us” for no good reason sales pitch?
Your unique selling proposition is the mantra around which you will build your success so you need to be able to state it in a single statement. It will discipline...
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