If you have ever looked at the templates available at some hosting sites, you know that the basic website is made easy for anyone. You can have a decent looking homepage with information about your services, several pages of details, and a contact page. Visitors will be able to find you on the World Wide Web if they search for your name. But if they already know your name, what’s the point? Aren’t you on the web in the first place to find new clients?
So the trick is to get a web presence that is more than just the basic five page template and an email address. You need a space that will draw visitors to your site who have never heard of your company, and perhaps have never heard of your product or service. You want to appeal to the masses of people in the demographics targeted by your market research.
To do this, you need to know what they are looking for beyond what you have to offer. You need to know what type of person, what type of buyer, and what type of browser they are. You will need to do some of this research and brainstorming on your own or with a Denver application development team to get where you need to be. A marketing specialist can...
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