We are so eager to lose weight that we swallow the promises of every diet guru on the planet and eagerly plunk down our hard earned cash, praying that this time it will work.
What are the costs of the popular diets? The initial cost is to buy the Bible for the diet or join the program. Those initial fees range from $20 or $30 for a book to several hundred dollars for a personal program.
Then theres the food. Studies have shown that the average cost of a weeks food purchases, per individual, is slightly above $50. To start the South Beach Diet, tack on an additional $25 per week. For the Zone and Weight Watchers Diets, the additional cost is about $40, for Atkins $50, for NutriSystems almost $60 and for Jenny Craig about $85!
Wait a minute, you say. Im losing weight by cutting back on eating. Shouldnt that SAVE me money?
Looking at it logically, you would certainly think so. But we dont try to lose weight logically, we approach the whole process through our emotions. It is our emotions that lead us to buy things on impulse, to sign up for programs we know well never complete, and to join projects well never actively pursue.
Our emotional...
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