Brochures are commonly used by business owners for trade show handouts, as information sheets, or basically for promoting products and services to target clients. In addition to your design and layout, the more effective brochure printing pieces are usually those done in full color.
Choosing the most suitable brochure printing colors though has a significant effect not only to your overall look and feel of your promotional items, but most importantly, to the impact it can have on your prospective audience. To maximize the use of color, you need to understand a few things about your color printing choice.
Full Color Brochure Printing
Full color brochure printing usually meant the standard four color commercial printing done on offset presses. This is being offered in almost every brochure printing company.
Basically, the brochure printers apply the 4 color build process called the CMYK (cyan, magenta, yellow, and black inks). CMYK is used to create the color shades you commonly see in any brilliant, full color brochure.
Nevertheless, what you see in your computer monitor would most likely be RGB color (red, green, and blue) instead of CMYK,...
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