Whether its a home business or an internet business opportunity you have to have traffic to your site to see a sale. We have all heard of auctions havent we? The highest bidder takes home the loot. In an auction, the bid price depends on the perceived value of the product on offer, the number of bidders present as well as the paying power of the bidders present. In a PPC campaign for Google Adwords also, the same rules apply. Its the law of supply and demand that ultimately governs it all. The keywords that fetch the most traffic are also the costliest ones. Keywords like home business and internet home business are costly because of the large number of searches being done on the same. So what do you do if you want to bid on one of these keywords? Well the answer is simple. There are 2 options:
1) Bid on them provided you have an army of staff working on it to see that you are not outbid and to take care of all the negative keywords that you will have to churn out in order to filter all the irrelevant search phrases being done of which they are a part. And they are going to be costlier too! And if you bid low on them, youre never going to be seen.
(Or)
2) Bid...
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