Differentiate or Die – 3 Keys to Eclipse Your Competition
Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. Worse yet, theres probably a competitor out there that already plays a bigger and better game than you. So what can you do about it? Well, here are 3 keys you can start applying immediately to differentiate and separate yourself from the pack:
- Positioning. Lets face it. People want to be associated with and buy from those they believe are the best. Back in the early computer days, there was a saying that nobody ever got fired for buying an IBM. IBM was believed by most to be the best personal computer available. Were they? Maybe. However, they were the perceived expert. Gaining this credibility in your field without a doubt tilts the scales in your favor. This is one of the greatest ways to magnetize your business and lead you on a path to create raving fans.
- Relationship Building. Consistently stay in tune with and in front of your desired audience – not hard selling,...
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