Direct Mail Ideas That Will Get Your Sales Letter Read Giving You A Higher Response
In order for you to be successful in direct response marketing, you need a fresh and steady supply of direct mail ideas to help you. One of the most important part of your offer is the sales letter, so we are going to focus on that all important piece in this article.
If your sales letter is going to be successful, here are some strategies you can implement to boost your response rate
First, at the top of your sales letter, you should be using a strong headline that states the most important benefit of your offer. It should be in bold font, a larger font, and very different from the rest of the text in your sales letter.
Next, when you are writing your sales letter, you need to converse as you are speaking to a friend, not trying to sell anything. Dont use corporate language in an attempt to impress your prospects with your domination of the language. They dont care, they just want to know whats in it for me? Talk to them as youre speaking to your best friend.
Of all the direct mail ideas, heres a good one that I use all the time its a P.S. The post script....