We see it a lot on the web. Companies displaying menu after menu of services and products. Its a fine balance between appearing as a Jack of all, master of none, and showing your company is flexible and comprehensive in what it can offer.
Microsites can be used to address this problem to a certain extent.
What is a Microsite?
A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to an interactive flash experience based around that particular product or service. Which one is best for you will depend on your industry, audience and your product, but a microsite will help to bring focus and relevancy to a specific product or service.
What are the benefits?
There are plenty of reasons to consider siphoning off some of your services and giving them their own site. In no particular order, here are some points to think about:
Branding
A microsite gives you the opportunity to break away from your corporate brand, which may or may not be restricting the growth of one of your products or services. For example, a bank might be launching a new...
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