We could say that Unlock The Game actually takes the “middle ground” between passive and aggressive by being authentically unassuming, yet effective – and that this is the most stress-free and effective way to sell.
What do I mean?
I mean that you have to shift away from assuming that every prospect is a fit for your solution.
It’s sort of like the legal concept of “being innocent until proven guilty.”
We can’t afford to make any assumptions about “fit” until our conversation with the prospect indicates that we’ve mutually arrived at that conclusion.
The aggressiveness that turns off prospects sets in when you assume, every time you pick up the phone, that you have a solution for them.
Your tone of voice and language gives them that message long before they’ve even had a chance to agree that they have a problem you might be able to help them solve.
But if you can manage to find that middle ground of not assuming anything while also communicating in a low-key, unassuming manner, you’ll discover a whole new effectiveness you could never have...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
