The best way to keep customers is to not have any. If you dont have customers you cant loose them. I know you are thinking and may even be saying aloud that this guy is a complete nut. Just how stupid can you be and still write or maybe someone is writing this for him.
Let me clarify what I mean by not having customers. Most people would classify a customer as someone who buys a product or service from you. If you see people who buy your products and services as simply potential buyers of things then you are completely missing the boat.
What you should see from people who purchase from you are potential clients. Clients are people with whom you build a long term relationship by determining their needs and goals and finding a way to fulfill those needs and goals. This does not mean selling them the sizzle instead of the steak or any other form of selling them something that does not take them in the direction of their goals.
This does mean finding out everything you can about your potential clients needs and goals. Who are they, what is their family life like, what is their troubles and how can you help them to alleviate the trouble and reach their...
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