Do You Know Your Competitors?

| Total Words: 463

One of the most challenging aspects of putting up a business is dealing with competitors who want to get a share of your market. But this is one of the realities in business that you have to deal with so strategizing even at the start of your operations is important to become successful in the long run. In addition, it is not only essential to understand your direct competitors because there are also indirect competitors in the market.

Basically, this means that most of the products that are available in the market have complements and substitutes. For example, if a customer wants to buy powdered milk and he could not find any powdered milk available in the grocery store, he may opt to buy the milk in liquid form instead. Similarly, this is also true for any industries because people will always find substitutes for products they cannot find. In line with this having an effective distribution channel that can reach your target customer at their locations will help you greatly in realizing your profit potential.

It would also be wise to look at the product features of your competitors, the price range, and the product quality they offer. This is because being...

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