Does Your Parking Lot Look Busy? Your Prospects are Watching
Twice a week I go to a great little massage place in the neighborhood, and right next door is a tiny Indian restaurant. The food always smells delicious when I walk by, and the owner excitedly waves at passersby. But there’s a reason why I’ve never gone in and given it a chance…
The restaurant is always empty!
When I walk by, I always think, “Hmm, maybe I’ll try that place for takeout one night.” But in five years I never have. I always end up going two doors down to the bustling Chinese place or the sushi place with the line out the door – even though I have to usually wait 20 minutes for my food to be ready.
What’s even funnier is that the food at those places isn’t even great, but I keep thinking I must be missing something since so many other people like it!
The saying is true… no one wants to eat at a restaurant where there are no cards parked outside.
We all go by the feeling of “safety in numbers” and look for what some people call “social proof” that something is good or works before we...
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