Doing The Little Things Will Keep Your Customer Base Strong Year After Year
While we all want to increase our profits, one of the most important things to remember is that to build a business that will stand the test of time, you MUST have a strong and loyal customer base. But how do you get loyalty out of a customer, especially in todays business world? I have outlined a few things that I have helped others implement that have strengthened your customer base. Most of the tips apply to those who have been in business less than 3 years, but if you are a business veteran feel free to double-check to see how many of these you do regularly:
* You must research your target audience’s needs and wants. Anticipate any objections your visitors may have about your product offer. Remember, its your business, but you must appeal to your customers needs and wants.
* Remember not to use outrageous or unbelievable claims in your ad copy. Dont say Biggest or Best if you are not. People are too savvy online and won’t believe you. Instead of outrageous claims, use testimonials.
* If you are just starting out, pick a good name for your business and product....