Domain Name Complications

| Total Words: 365

Some of the tell tale sites of domain name that may be easier to obtain are a home to low quality Web sites. If you find yourself in this situation, contact the registered owner and ask if they would consider selling it to you. If the price is right, you may be able to make a deal. To maintain a cool head during the process, dont act desperate to own the domain.

If the registered owner is willing to sell you the domain name be sure to use an escrow company. There are reputable escrow companies that will guide you through the buying process while minimizing your risks. It is worth spending a modest amount to ensure that you dont get burned in cyberspace.

Your Web address is part of your brand strategy, and you have to make sure it is easy to remember. Try to pick a name that is easy to remember. I once worked for a company called ZZYZX. The domain name was www.zzyzxdotcom. Even though it is a short name it is a terrible name, because nobody knew how to spell it or pronounce it. You want your customers to be able to remember and refer your brand to others, so make it as easy for them as you can.

Domain names can be of any length up to 67 characters, but I...

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