Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.
A group of investors headed by Jake Weinbaum (the guy behind Disneys go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, its a terrific name short, sort of descriptive and easy to remember. Theres some cachet there, but is it $7.5 million worth? That cash could have bought a lot of promotion or branding for whatever name they could have had for ten bucks, or a hundred, or two hundred grand.
Each year for 15 years The first $500K in profit goes toward amortizing the cost of that domain name. That could also pay for a terrific affiliate program, a truckload of banner and PPC advertising, and a nice BMW lease for Mr. Weinbaum (who probably doesnt need a BMW).
But the Business.com thing has set off a wave of domain name speculation that staggers the mind. People are snapping up domain names and ransoming them off to wide-eyed entrepreneurs with business plans and dreams of riches. Being a hardcore capitalist I am torn...
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