The use of multiple domains is something that many online businesses are happily participating in. You may wonder why someone would go to the added expense of purchasing additional domain names they may not even use.
From a marketing standpoint there are three solid reasons why the more – the merrier is a concept that may make sense when it comes to the acquisition of domain names.
1. Misspellings and Confused Destinations
If the title of your domain contains words that are often misspelled by others it may make sense to purchase the domains that contain those misspellings. The reason this makes sense is that if a visitor tries to log on from memory and misspells your name correctly they can still be directed to your primary website.
This may sound strange, but if even a small percentage of those challenged at spelling ultimately make a purchase it is marketing money well spent.
2. Eliminate the Copycats
Even if your domain ends in .com it may make sense to purchase the same domain in .net and other domain extensions. All these extra domains can be redirected to your primary website.
This approach provides two separate...
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