Don’t Be An Expert, Be A Filter (secrets To Selling More Books)
So, how much would you pay someone to sift through your email each morning, deleting the garbage and presenting you with the 5 (out of 500) emails you need to respond to? If you already have someone like that, lucky you! But if you don’t, I bet this sounds like a dream. In the age of a constant flood of information, consumers will pay good money for a filter. So if you want to sell books, be the go-to person for your market.
If you’re wondering how to become a filter, give some thought to the filters you may not even be aware of. For example, in the book publishing market I can think of two major ones: Dan Poynter and John Kremer. Both of them are filters. Why? Well, they have zeroed in on their focused market and have become the go-to people for everything publishing and marketing. We have structured Author Marketing Experts the same way: all book marketing, all the time.
While you’ll find filters in different markets, they share a lot of the same characteristics. Filters are out there weeding through information so you don’t have to, and then they are posting...
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