Millions of dollars are spent annually by companies whose online marketing strategy includes reaching out to attract new customers via e-mail shots, rich media advertising, pay-per-click and even old-fashioned banner advertising. But there is another class of marketer who is spending significantly less by focusing on letting their prospects reach out to them instead.
These are the companies that understand the secret of how business is really being conducted on the web these days, and that secret is: Search Engines.
Recent studies show that 85% of Internet users depend upon search engines to help them locate web sites selling the products or services that they are looking for. Companies who have built their web pages using search engine optimization best practices are finding that search engine-driven visitors are more likely to convert to paying customers than any other type of prospect.
Yes, search engine optimization is a hot topic these days, but not every online marketing agency understands how it works. There are far too many supposed “SEO Experts” who think that they can fool Google, Yahoo, MSN, AOL and other big search engines into...
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