No matter how high tech the world becomes, there are still many old-fashioned problems regarding communication. With email, you face the same challenge as you do with regular mail — convincing the recipient to open the message (or envelope).
Many email recipients delete messages without ever opening them. How do you avoid ending up in the electronic equivalent of File Thirteen? The answer is: by using a good subject line.
A subject line allows the reader to see at a glance what the message is regarding. It serves as gatekeeper, determining whether the message will be opened. Here are three methods for writing an effective subject line.
1. Say Something Useful
Leaving the subject line blank isnt an option. People dont open messages when they dont know what theyre about. For one reason, they dont have time to be bothered. For another, the threat of email viruses makes people nervous.
Almost as useless as leaving the subject line blank is typing the word Hi or Greetings. Those are fine for messages to your best friend or mom. But, in the professional world, it tells the recipient absolutely nothing.
2. Be...
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