Don’t Let Irritable Online Marketing Syndrome Stop You From Online Success
Every year, many one-man online stores and small e-tailers close their internet doors and drop out of the race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS). IOMS, more commonly known as information overload, presents a real and present danger and although it sometimes attacks veteran online marketers, newbies and intermediate users find themselves especially susceptible to its volatile effects.
The “bust” felt by major online companies a few years ago, can no longer shoulder the blame for failure on the internet. Online market research company eMarketer.com estimates that retail e-commerce sales will increase an average 18.6% per year between 2005 and 2009.
The site which provides extensive reports online marketing and objective analysis of online market trends, states, “Not only are online shoppers spending more online, they are buying more different types of goods. This opens new possibilities for creative Web retailers.”
According to emarketer.com, small Web retailers can now emerge to...