Every day in sales and business is critical. That lead you receive today, could very well be in the hands of your competition tomorrow.
That is why I cant stress enough the importance of taking full advantage of your leads once you receive them.
Leads are not meant to sit around pinned onto bulletin boards, or placed in a tickler file. They are meant to be acted on.
The thought process of the customer is to shop around for a product or service, so they have put the word on the street that they are on the market for a particular product.
If someone within your professional circle gives you a qualified lead, it is highly reasonable that the customer on this lead has made several people aware of their interests in a product or service. Which would mean that their name and phone number is being passed around in more than one professional circle.
The timing on a lead is so important, the moment you receive the lead, pick up the phone and make contact with that person.
By not acting on a lead, you have two things working against you. One, you are allowing for your competition to get the jump on you. And two, you are giving your potential...
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