Lets face it, almost everyone has an email address. How many people would you know that didnt have an email address? More importantly everyone working online or wanting to work online will have an email address.
Its not a luxury, it is just an everyday service that everybody has and uses almost everyday. We use it to keep in touch with our family and friends. We use it to send photos to friends close by or overseas. We use it for our businesses. Email is the modern day letter. Very few people will keep in touch by letter these days, they just send an email.
So why not make the most of this modern convenience and use it as a marketing tool. However, dont send cheesy emails that are obviously just trying to make a sale, be very careful with your email content so that your email customers will stay customers and not be scared away.
Dont try to make a sale EVERY time you send an email to your customer. If all they ever receive from you are sales pitches, they will unsubscribe from your list and you will never make a sale from them.
Keep your emails relatively plain. Use plain, easy to read text with both your font anIt can also be helpful to use a border...
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