Do’s And Don’ts Of Emailing Press Releases From A Media Veteran
I’m a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.
Here’s why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day.
Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are told to send out a release several times a week–whether they have any real news to tell or not. Consequently, media get a release every time a congress person helps someone or an athletic field house gets a new folding chair.
Are these mailed press releases ignored? You bet they are. Most go straight from the mail bag to the trash. Who has time to open 150 envelopes when most of them are pushing some story you will never be able to use? I know I’ll get some notes from a media workers who will say “WE don’t do it that way at our place.” And you can be sure a few news...
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