Think about the last car purchase you made… Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
Let’s face it… consumers are emotionally driven. They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase. That’s why we notice all of those ads after the fact!
Wise marketers make good use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product. Once they see themselve enjoying it, they’ve just “gotta have it!”
1 Make It Picture Perfect
Forget about your product or service for a minute and focus on the consumer. What will he enjoy when he has dug out his money and taken home your product? Put yourself in his shoes, and then describe the experience in vividly dramatic detail.
What does it feel like to be a stay-at-home mom and still be able to make money? Describe the freedom, the...
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