E-Centives Internet Coupon Strategy

| Total Words: 527

E-Centives is an Internet coupon company that specializes in offering a proprietary Internet coupon system. It capitalizes on the appeal that coupons have for consumers and the real shopper savings that are to be enjoyed by the discriminating coupon user. E-Centives Internet Coupon system directly appeals to Internet retailers to take advantage of coupons as an advertising and marketing tool to bring customers in for the first time and to keep them returning, but safely.

E-Centives Internet Coupon may represent the wave of the future in Internet coupons. Not only does this concern recognise the potential harm associated with coupon fraud, it has designed ways to combat it. Online retailers are offered coupons that once issued by E-Centives Internet Coupon system can be tracked and monitored for alteration. However this is not the most important aspect of this feature. With the coupon associated tracking ability the coupon becomes a powerful marketing tool since it allows statistics to be gathered on the coupon user. Items like how was the coupon used, which retailer was it redeemed, how much was the amount of the purchase, the type of item purchased and more demographics...

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