If youre planning on opening your own online store, you should make sure that you learn all about e-commerce, so that you can select the best online store builder for your business. One big decision you want to make early on is whether you want your online store to consist only of a shopping cart, or if you want your online store to be your entire site, with shopping cart functionalities available to every page. Let’s look at the options.
Ecommerce Option One: Complete Online Store
Software that creates a complete online store for you, with completely integrated ecommerce capabilities, is arguably best for new websites, since it will save you the trouble of buying separate content management software and then integrating it with your current site.
Here are some things you can do with a completely ecommerce-enabled web store that you can’t do with a traditional website that just has a CMS attached:
Show a “in your shopping cart” list of selected items to users who add something to a cart, then continue browsing your site. Studies have shown that “shopping cart abandonment,” in which users add something to the cart...
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