The development of content for a website can have an impact on future marketing efforts.
Every website relies on very specific content to help in managing Search Engine Optimization (SEO) strategies as well as providing customers with the most comprehensive data on issues related to the intent of the site.
Search engines like to find sites that routinely update their website. What that means is that no matter how good the content is on your site you will likely need to replace it simply to continue enjoying the good favor of search engines.
Id like to suggest that your content be subjected to a three-tier program that will allow the content to be useful long-term.
Original content should focus on a specific aspect of the website and be keyword infused. This knowledge will be useful to both consumers as well as search engines.
Move content to an online archive for a fixed period of time. This content may be highly valued in a search-based environment for consumers and will also help in SEO strategies.
Remove original content after a certain period of time (one to three years based on the...