When it comes to the sale of ebooks there are arguments indicating the purchase of ebooks may see a lower conversion rate than other retail products. The conversion rate for ebooks is equivalent to one ebook purchase for every 200 visitors.
The argument seems to be that the sale of ebooks may be a waste of time in an online business environment. I would argue that the sale of ebooks in an online store might be more of the equivalent of found money than a poor business decision.
The reason this is true follows a rather simple form of logic; you simply make a title or series of titles available with an online shopping cart and password protected download form, add a little long and short term marketing strategies and, if it were a stew, you just let it simmer. It can be a tasty combination.
Unlike most online stores the sale of ebooks does not require the time intensive and expensive product fulfillment and shipping department within your business. With most products you have to package and ship a product, you have to manage ordering duties and follow through.
With an ebook sale you simply rely on a data download that is managed instantaneously. Since...