When you get right down to it the fusion of the Internet and business is a bold lesson in abstract thought.
Consider your grandparents and the work they did. Their employment could have been on the farm, in the factory, in a store or in the work of their hands.
If your grandparents were business owners most of their customers were face-to-face. They may have gone to church with your grandparents or attended school games and concerts. They knew each other and that made marketing much less taxing.
Advertising was often in the form of an ad in a school program or a booster club for the airing of the local football games. The advertising wasnt always essential to the success they had in business, it was often used as a way to support the local feel associated with their business.
They knew the other business owners in town and often worked together to keep the local spirit of a town alive.
As large retail businesses began to dot the landscape these small businesses often died when no one was really paying any attention. The empty storefronts in rural America pay tribute to the radical change in 21st century retail.
Why has online business...