Summary: Consumers understand that the money they have at their disposal is a commodity every bit as much as the goods you have in your e-store. You have to earn their trust, provide exemplary customer service and provide the information they need or they will keep looking for the value added service they feel is deserving of their business.
There was a time when questions were referred to the encyclopedia or someone smarter than you. Subtly this idea has been almost snuffed out of existence.
Honey, how many people live in Des Moines?
I dont know let me check online
Daddy, can you help me figure out what a uvula is?
Sure, do you need pictures? Just a few clicks and there you are, Dear.
How many miles per gallon does that new crossover get?
Lets take a look at their website and find out.
We have more access than we ever have to more knowledge than we ever thought wed use. This is why ecommerce should never shrink from informational content.
The growth of the Internet is driven in many ways by a thirst for information. What is interesting is customers are initially less interested in where they find their information...
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