John (or Joan) Q. Citizen probably dont think of how certain decisions in the business world affected them. The primary thing most are concerned with is making sure they have enough money to pay the bills.
Gas prices rise, but they dont automatically think of the higher grocery prices they would soon be paying. They just knew things were tighter now than they have ever been.
Unions demanded more money, but they didnt automatically think of how that might affect the price of their next car or airline ticket they just hoped the car would last a little longer or a great deal would come along.
However, when you work on a new business startup in a world called ecommerce you begin to take notice of the pebbles tossed in the pond you swim in. Suddenly it is much easier to see the ripples those pebbles create and you brace for the aftermath of the wake because there will be a wake.
If youre going to be in business ecommerce is a wonderful place to launch because overhead is often much less than a traditional brick and mortar store and you likely have fewer employees than a traditional store counterpart.
You may discover, however, that your marketing...
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