Weve all heard the childrens song, Dem Bones.
The foot bone’s connected to the leg bone,
The leg bone’s connected to the knee bone,
The knee bone’s connected to the thigh bone,
The thigh bone’s connected to the back bone,
The back bone’s connected to the neck bone,
The neck bone’s connected to the head bone,
Etc.
This same concept can be applied to ecommerce. For those who may not fully understand how ecommerce works lets try this:
The Consumers connected to the Internet
The Internets connected to the Transaction Server
The Transaction Servers connected to the Processing Network
The Processing Networks connected to the Customers Bank
Now, lets look the other side of the equation.
The Merchants Websites connected to the Internet
The Internets connected to the Transaction Server
The Transaction Servers connected to the Processing Network
The Processing Networks connected to the Merchants Bank
Both the consumer and the merchant are connected to the ecommerce shopping cart through similar channels, but like blood pumping through a...
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