We are much more emotionally attached to products for which we feel some involvement. So true personalization and customization makes a real difference. Donald Norman (author)
There is a psychology to the products we use most. In truth, there may likely be a product that is less expensive and equal in many primary ways. However, the use of a product has certain emotional ties that link the product with a particular response. We may not be able to articulate why the product is superior; we simply know it is the only product we want to use.
As a netrepreneur involved in ecommerce it may be important to work toward finding ways to assist your customers in developing an emotional link to the products you carry.
Creating an emotional attachment is to go beyond designing Web sites simply for usefulness and focus on meeting desires as well as user’s needs. When this occurred, people would start integrating those products into their lives and start to incorporate it into daily rituals. Kelly Goto (Gotomedia Australia)
When your customers begin to use the product and gain an emotional attachment to it you will likely discover a highly motivated client...