The world of ecommerce is filled with fascinating technology and significant possibility. The move from a brick and mortar store to online sales may feel like being exported to a foreign country. You may not understand every issue involved in developing a winning website, but you CAN adapt. The end result may well be a long-term business opportunity derived from a worldwide customer base.
Id like to touch on just a few of the tools available to online marketers.
Search Engine Optimization (SEO) This is the use of keywords or phrases that help search engines determine your rankings. This is the most organic approach to online marketing and generally has the most impact on long-term success.
List Building This technique is used to help you gain email addresses for use in mailing sales material, ezines and other information to customers. This is often achieved through online forms where visitors can sign up to receive free updates from you.
Autoresponders This technology is used to free you up from having to manually respond to every email that arrives in your inbox. It is also useful as part of the checkout process where a receipt is automatically...
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