Yes I can admit when I am wrong and make boneheaded mistakes, and I made plenty of them. I am writing this as a reference for anyone else that is considering diving into the wonderful world of eCommerce, feel free to learn from my mistakes.
Not Testing the REAL Market
Well I did, but how I went about it was all wrong. I simply took surveys on price and interest in each product. I received nothing but excellent feedback only to sell two products in the first 4 months. Alaskan Salmon sounds good in theory but gaining the consumers trust is a completely different step. If I were to start all over I would put my products on EBay just to gauge the response to the product, this would allow me to plan for any unforeseen issues and adjust my service accordingly.
Extremely High Overhead
And the sad thing is I started this business with low overhead in mind. There are CMS (Content Management Systems) out there that will do all of the dirty work for you. For some bonehead reason I felt my site needed a custom system from scratch which ended up costing me around $12,000. Now I am implementing a more functional and user friendly system that is FREE! Yes FREE! My...
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