Ecommerce Website Owners: Are You Leaving Money On The Counter?
Own an ecommerce website? Do you have a mailing list?
If not, youre potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers email addresses is a no brainer after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.
Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address. Here are several ways:
A discount voucher off their first order
The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people who were going to purchase anyway.
A competition to win one of your products.
Do make sure you are honest and pick a winner put...
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