“My first rule of consumerism is never to buy anything you can’t make your children carry.” Bill Bryson
If you are involved in ecommerce it is important to accept the truth that we live in a consumer-driven society.
What this means in practical terms is your product selection and available services are largely dependent on consumer taste and preference. As more and more consumers make their way to the worldwide web it is clear that the consumer is in the drivers seat.
“Whoever said money can’t buy happiness simply didn’t know where to go shopping.” Bo Derek
There are so many marketing tools for ecommerce websites, but if you didnt start with market research you may be spinning your wheels. When you bring a product to the online market you need to be very sure it is something that the consumer wants.
It is possible to bring a new product to the marketplace without a consumer mandate, but in this case you will need to work at helping your customers and prospects understand why this product is something they need. Without a felt need on the part of your customers you will likely find few...
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