Whats the single most important process determining whether or not your coaching business is successful?
The correct answer to this question can completely change your coaching business forever. It can change your perception of your business. It can change your focus in your business. It can change how you go about operating your business. And most importantly, it can determine the success or otherwise of your business.
We asked dozens of coaches this question and got a broad array of responses. But only 4% of them were even close to the mark! Most coaches answered: quality service; number of clients; pricing; branding; advertising copy.
And whilst all these issues are critical, the single most important process is your marketing methodology. Whilst you must have all the other elements as well, its your marketing methodology that ultimately determines the success or otherwise of your business.
Let us explain
Nearly all coaches use a marketing methodology thats a sales-based marketing methodology. This is understandable as most traditional marketing methods teach sales-based marketing methods. Were all impacted by sales-based marketing at...
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