It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.
The first and most important concept to make sure to take care of when having a direct mail listing is to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already to come back to purchase more? Having an idea of what you want to accomplish with your mailings will help conserve money and make your direct mailing campaign effective.
Make your direct mailing campaign personal. People like to receive letters in the mail from friends and relatives and not junk mail. Making your direct mailing campaign more like a letter to a friend than a junk mail add will keep your advertisement from being thrown away.
Give incentives everyone loves to get something whether it be a discount or a free item. An incentive can be aimed at returning customers to keep them coming back for more or to new customers not yet familiar with your company. Incentives can work...
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