If youre new to utilizing email marketing campaign software, you may be a bit confused as to what all those terms mean. Top Ten Reviews Magazine recently published a list of email marketing campaign software definitions that may help you on your way to launching a successful email marketing campaign. Below you will find an excerpt from that list of definitions. This may only be a drop in the bucket compared to what youll learn during your email marketing campaign, but they will provide you with a great start:
Feature Set We ranked the software according to the number of practical features that will help you create and send professional and effective bulk emails.
Installation/Setup Email marketing software, like any software, should be easy to install and setup, should come with clear installation directions and not cause errors on your computer.
Ease of Use We considered how easy the software is to navigate and use to perform the basic functions. A computer novice should feel confident in using the program to send marketing emails.
Email Creation This criterion ranks the software according to how easy it is to create an email.
Reporting We...
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